Tequila: The Spirit of the Rio

As you know, we’re big fans of tequila – the spirit itself and the city in Mexico.

Every year, we take our MargMob winners to Tequila, Mexico for a few days to learn all about the spirit of the Rio. We’ve been visiting and inspired by this Mexican city for well over 30 years and are stoked to share it with our biggest Rio fans.

Where is tequila made?

Most Tequilas come from the state of Jalisco, where the actual town of Tequila, Mexico resides. For starters, in order for a spirit to be called “Tequila” it MUST come from one of five authorized states in Mexico: Guanajuato, Jalisco, Michoacan, Nayarit, or Tamaulipas.

If it’s produced outside one of these five states, it must be called an “Agave Spirit” or Mezcal. Kind of like how if Champagne is produced outside of Champagne, France, it must be called “sparkling wine.” And, to be called a Tequila, it must be made from AT LEAST 51% blue agave.


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